What challenges did you face?Īlex: One of our key design challenges is to be a good citizen of all platforms. Your team spent the last year working on the new design. The new, simplified tab strip, for example, makes it faster to find a specific tab when you have many open. And we think about simplification not so much as a goal, but instead as a strategy for making Chrome more usable. Is it really that simple?Īlex: A major focus of our work is about finding ways to simplify web browsing. And why right now? You only turn 10 once, so we thought it would be the ideal moment.įor most people (who are non-designers), the modern browser is a simple window to the internet. This update involved changing our approaches to shape, color, iconography, and typography. So first, what changed in Chrome? Why and why now?Īlex: We’re introducing a major refresh on Chrome across all platforms, which aligns with Google’s new Material Theme. Yes, indeed, Chrome got a fresh look for its 10th birthday, and today we sat down with Alex Ainslie, Chrome’s lead designer, to go behind the scenes of the biggest redesign since Chrome launched 10 years ago. If you use Google Chrome, you may have noticed some changes that started rolling out last week.
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